The five essential steps to creating an online photography course in CreativeMindClass

The five essential steps to creating an online photography course in CreativeMindClass

by CreativeMindClass • 13 min read

HOMEGUIDESONLINE PHOTOGRAPHY COURSE

Follow this step-by-step guide to learn the process of creating an online photography course in CreativeMindClass, a free tool used by top creators.

Whether you’re a beginner or a seasoned pro, creating an online photography course can feel stressful. There are a million things to think about and prepare. From the idea, research, videos, launch, and much more. A great plan sets you up for success. It helps you organize every detail to focus on creating an amazing learning experience for your students.

In this guide, you'll learn the 5 essential steps to creating a successful online photography course...

1. Online course plan Set up a place to create your online course

2. Course topic Figure out what and who you'll teach

3. Course outline  Plan each lesson you need

4. Content delivery Prepare videos, downloadable files, and exercises

5. Course website Persuade your audience to buy with text and visuals


1. Online course plan

Set up a place to create your online course

Traditionally, an online course might be scattered across social media, websites, payment pages, messages, e-mails, and laptop folders. A central online course combines those into one easy-to-access place. It will evolve over the lifespan of your online course but usually includes:

  • Introduction
  • Work Examples
  • Gear information
  • Inspiration
  • Planning
  • Project
  • Photoshoot day
  • Editing
  • Summary
Online Course Plan

How to do it in CreativeMindClass

  1. Click My Classes in main menu to open it.
  2. Click ADD CLASS button to create a new course.

2. Course topic

Figure out what and who you'll teach.

Starting your online photography course can be stressful as you need to come up with something that people will want to buy. But a carefully thought course topic will set you up for success.

A course topic is a simple but impactful idea for creating the right course for the right people. Photography is your passion; you have your knowledge, skills, and experience that your audience is willing to pay for. It's time to look at it closer and put it in words.

First, open the Class page

You'll find the Class page tab in the Class. Click the Class page tab to open it and start adding your course name and description.

First, open the Class page

How to do it in CreativeMindClass

  1. Click Class page tab to open it.

Specify what you should teach

What kind of photography do you do? What do you love about it? What do others come to you for advice about? What would you like to learn yourself? This helps you to come up with a topic you feel most confident about, making the course creation time much easier.

Name your course

A clear, catchy, and benefit-focused title helps people to make a quick decision. It grabs their attention and makes them stop scrolling and say, "Yes, I want to buy it!". Use powerful words to trigger emotions and the response that gets them to read, click and buy.

Name your course

How to do it in CreativeMindClass

  1. Type CLASS TITLE to name your course. For example "The absolute beginner's guide to portrait photography".

Craft an offer (and find people who will buy it)

What will people learn? Do you want to focus on shooting or editing? Who is a promising audience for this course? What specific high-pain problems do you solve? Are there any competitors offering similar courses? As you work on the offer, find someone motivated enough to pay money to learn about it.

Craft an offer (and find people who will buy it)

How to do it in CreativeMindClass

  1. Type CLASS DESCRIPTION to communicate your offer.

You’ve finished the course topic!

Now that your course topic is complete, you have a powerful and realistic offer for your online photography course. Remember, you can create multiple classes to explore different course topics and test them.

Next, we'll create a course plan so you won't miss a thing during the video recording...


3. Course outline

Plan each lesson you need.

Planning the entire online photography course can be overwhelming. Sorting through piles of content creates a risk of confusion in selecting what should be included in the online photography course. But a clearly defined course outline will make sure it's manageable.

A course outline is a do-to list of every video you want to make on the day of filming the course. It usually contains a list of specific lessons with notes about content details and learning outcomes, so you don't forget a thing.

 Lessons list

First, open the Lessons

You'll find the Lessons tab in the Class. Click the Lessons tab to open it and start adding your lessons.

First, open the Lessons

How to do it in CreativeMindClass

1. Click LESSONS tab to open it.

List the things you're covering

Start by listing the core subjects and elements you want to cover. These could be introducing yourself, showing your best works, course overview, gear, lighting, hands-on project, post-production editing, and conclusion. Don't get into specific details yet. What could you cover in 3-10 minutes video lessons?

List the things you're covering

How to do it in CreativeMindClass

  1. Click ADD LESSON button to create a new lesson.
  2. In Lesson page tab, type LESSON TITLE. For example "About me".
  3. Add 10-20 lessons to your course. For example "Course overview", "Equipment", "How to master composition", "Editing", "Conclusion" etc.

List the individual learning outcomes

This is the heart of the course outline. It's where you list all the important points for each lesson you want to record. Think about specific learning outcomes and content that answers your audience's questions or figure out the gaps not met by your competitors.

List the individual learning outcomes

How to do it in CreativeMindClass

  1. Navigate to "Course overview" lesson.
  2. Type LESSON DESCRIPTION to create your lesson outline. For example "Course plan, gear, lighting, location, project, editing ".

Go from messy to organized

You might have created a course outline that you find now is too long or not clear. If you have lots of information to cover, consider breaking your course into sections. Discard the lessons without a clear learning outcome. Try to be ruthless at this stage so it doesn't become a time-consuming exercise.

Go from messy to organized

How to do it in CreativeMindClass

  1. Click Add Section button to create a section.
  2. Type Section title. For example "Introduction" section for "About me" and "Course overview" lessons.
  3. Add more sections to group your lessons.

Reference it on the video recording day

Traditionally you'd print out your to-do list to refer to on the filming day. But these days, a to-do list can be accessed on phones or laptops. This way, you can check off each lesson or adjust it as you need.

You've finished the course outline!

Now that your course outline is complete, you have a clear plan for your video recording.

Next, we'll discuss how to deliver and record your content...


4. Content delivery

Prepare videos, downloadable files, and exercises.

Now that you have a course outline ready, it's time to think about how to present each element of your online photography course.

Video lessons contain engaging, interactive, and fun content which gives a great learning experience for online students. The best way to deliver learning outcomes is to mix different multimedia: videos, screen recordings, presentations, audio, hand-outs, and exercises.

Look at your lessons list. What method fits best to deliver the learning outcomes of each lesson?

First, open the Lessons

You'll find the Lessons in the Class. Click the Lessons tab to open it and start adding multimedia for each lesson.

First, open the Lessons

How to do it in CreativeMindClass

1. Click LESSONS tab to open it.

Add a video to each lesson

Videos are the most engaging way to present your content. Videos can have different forms, like presentations or screen recordings with audio, so it doesn't mean that you need to be in front of the camera all the time.

As a photographer, you may have the advantage that it might be easier for you to pick up a video camera and start shooting. These videos can be made using the gear and shooting space right at home with the skills you already have at your fingertips.

When you're done recording and editing your videos, you have multiple short, 16:9, high-quality video files to upload. Keep in mind the high quality of the video. The resolution must be 1080p.

Add a video to each lesson

How to do it in CreativeMindClass

  1. In LESSON, select VIDEO lesson type.
  2. Drag a video file from your computer.
  3. Add a video to each lesson.

Add a downloadable file

Downloadable files are a great addition to your lesson. Downloadable files make your content fun, engaging and interactive. Also they leave your brand mark on students' pulpits and desks. When you upload an additional file to your lessons, your students can download it, print it out, fill it in, or edit it.

You can create video lessons with additional files like worksheets or native files. Create downloadable files using software like Pages/Word, Google Slides, Prezi, Photoshop, or Canva. Combining downloadable files with an exercise enables students to upload their files to a lesson and get your feedback.

When you're done creating your downloadable files, you have high-quality image files or editable native files to upload.

Add a downloadable file

How to do it in CreativeMindClass

  1. Navigate to LESSON → Content tab
  2. Click DOWNLOADABLE FILE to upload your file.

Add an exercise to a lesson

Exercises are an effective way of delivering learning outcomes. It engages students in learning by doing. Such active learning typically consists of an actionable task and instructor feedback.

Think about the learning experience you'll create to help students achieve their goals. Look at your Lessons list. Which lessons could have an engaging and fun activity as a learning method? Which lessons could have homework assignments? What brainstorming exercises could you include? What is the final project in your course?

Add an exercise to a lesson

How to do it in CreativeMindClass

  1. Navigate to LESSON → Content tab
  2. Click EXERCISE to create an exercise for your students.

Ask students to share their photographies and get your feedback

An online photography course asks for a final project, like making a photoshoot. When you add such exercise, your students can take photos using the skills they learn during the course, and upload them to CreativeMindClass where you can give feedback.

Students can share their photographies and get your feedback

How to do it in CreativeMindClass

  1. Navigate to LESSON → Content tab
  2. Click EXERCISE to create an exercise.
  3. Type TITLE. For example "Share your final portrait photos".
  4. Type DESCRIPTION. For example "Develop and share your portrait photos. When you're ready upload them below the lesson to get my feedback".
  5. When your student uploads the exercise, navigate to Students' works to give your feedback.

Build an online community around your course

Learning activities and your feedback are the first steps toward building an engaged community around your online course. You can stop at that or you can take your students learning experience to the next level. This helps to grow your business and boost your brand reach.

How could you keep your students interested? What do you usually post on social media? What tips could you share about gear, composition, or software? A good idea to keep your students engaged and motivated to complete the course are daily posts with inspirations for the final project.

Build an online community around your course

How to do it in CreativeMindClass

  1. Click My Posts in main menu to open it.
  2. Click ADD POST button to create a new post.

You've finished preparing the content!

Now that your content is ready, you have a powerful online photography course. It needs a home.

Next, we'll write copy and upload visuals to your course website...


5. Course website

Persuade your audience to buy with text and visuals.

You've just finished recording your videos and you know you've created some amazing lessons. It's time to package and sell your video lessons. The easiest way to do is it to create a website (sometimes called a sales page or a landing page).

A website that is clear and benefit-oriented will sell the course for you. Why should someone choose you over another course? It's all about the promise to your customer. Well-converting course pages typically include attention-grabbing copy and visuals representing the main benefits closed with a clear call-to-action.

First, open the Website

Click on the Website to open it and add your headline, visuals, and copy.

First, open the Website

How to do it in CreativeMindClass

  1. Click Website in main menu to open it.

Grab the visitor's attention

On your website, you should get to the point quickly before your potential customer moves on.

The first thing they read is your headline. It describes what a visitor will get from your online photography course. It clearly states the benefit of your course.

Keep it short, punchy, and clear. The easiest way to keep the headline short is to add a supporting headline. It can be like finishing a sentence or an additional sentence supporting the primary statement.

Grab the visitor's attention

How to do it in CreativeMindClass

  1. Click Edit button on Welcome section.
  2. Type HEADLINE. For example "Capture your vision through photography".
  3. Type SUB-HEADLINE. For example "Become the photographer you've always envisioned yourself to be".


Add inspiring visuals

The hero image (or background video) you add to the top part of the course website help visitors understand what you offer.

What does the hero image say about the benefits of your online photography course? Place potential students in a scenario that demonstrates what they can expect from your course. If you've prepared a course, for example, about making dog portraits, you can make a photo collage or a background video with the final shots. The visuals should be large, crisp, and high-quality.

Add inspiring visuals

How to do it in CreativeMindClass

  1. Click Edit button on Welcome section.
  2. Click HERO IMAGE, BACKGROUND VIDEO or ANIMATION to add your visuals.


Introduce your course

Provide some basic information about your online photography course.

What does it do? How long is it? How many lessons do you offer? Do you give any bonus materials? What's the class project? Who is the course for?

This information helps the visitors who skim through your page quickly understand what they're buying.

Introduce your course

How to do it in CreativeMindClass

  1. Click Edit button on Overview section.
  2. Type HEADER. For example "Shoot an original photo series".
  3. Type PARAGRAPH. For example "Level up your skills with step-by-step guidance on projects to achieve learnings you're proud of".


Highlight benefits

Clearly stated benefits persuade most people. Provide more detail about your course, learning outcomes, and its value.

What skills will they learn? How would the course benefit a student? What is the transformation they will go through? What problems do you solve?

The easiest way to highlight benefits is to write a short, punchy, and clear header. Then, add a sub-header supporting the primary statement. In the paragraphs, write shortly about the key learning outcomes, and describe in simple words the value you're providing.

Another way to highlight benefits of your course is to use an eye-catching photo.

Highlight benefits

How to do it in CreativeMindClass

  1. Click Edit button on Benefits section.
  2. Type HEADER. For example "Make your creative juices flow".
  3. Type SUB-HEADER. For example "Get an amazing idea".
  4. Type PARAGRAPH. For example "If you're looking for some fast ways to spark creativity, you are in the right place. I'll help you make you come up with an idea that will create show-stopping photos".
  5. Click SECTION IMAGE and upload your image.
PRO TIP: Focus on 3 main benefits. Keep the copy short and simple to keep the visitor's attention. Circle back to remove anything that's hard to follow.

Give a "try before you buy"

Someone who is scrolling through to buy your online photography course page wants to get a sneak peek of what's inside. It's exciting and gives potential learners a glimpse of what they can expect from a course. It can help them decide if the course is a good fit for their interests and needs.

So make that with a jaw-dropping promo trailer to get attention, draw in more students and increase your sales. For a promo trailer, you can create a cool and dynamic video of 30-60 seconds.

Give a taste of your course

How to do it in CreativeMindClass

  1. Click My Classes in main menu to open it.
  2. In Class, Click Class page tab to open it.
  3. Click VIDEO TRAILER to upload your promotional video.

Share it with your audience

Congratulations! Once you've prepared your course website, your online photography course creation is completed. This is an exciting moment after all the hard work.

But another type of work begins! It's time to share it with your audience. Insert the link to your website, social media, email, or blog, and start the promo campaign.

PRO TIP: Before you share the course with your audience, make sure that your class, all lessons, and exercises are published.
Share it with your audience

How to do it in CreativeMindClass

  1. Click Settings in main menu to open it.
  2. Copy CreativeMindClass page URL.
  3. Share the course with your audience.

You're all done!

Hopefully, this guide helped you become more organized and gave you the space to let you create a great learning experience for your students.

If you are starting a new online photography course, use the template below to get set up in minutes. The template is the ultimate time-saver when creating an online course. It's designed to convert (sell your course), and it's got all the essential elements—it's just waiting for your finishing touch. Slap on your photos, update the copy and visuals, and bam! You've just created an effective online photography course. It's really that easy.

Create your online photography course. Today.

Get started for FREE with our template.

Create your online photography course. Today.

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