How to make an interesting online course
The world of online education and education technology has developed rapidly. Since the advent of the web, it’s been possible to start online courses with far less restriction than had previously been possible with traditional courses. Even so, this area still remains niche, with many people struggling to understand the nature of online education and the type of courses that would actually be interesting for people.
What do people want to learn?
You’ll be surprised at the number of courses offered on many different platforms.
The real question is: What do people in your niche want to learn?
If you are in an artistic niche, for most creative people, the answer is that they want to learn anything related to design, illustration, graphic design, animation, and photography, but that can be very different. Some people may only be looking to enhance their skills in one or two specific areas, while others may want to learn everything at the basic level.
Top 10 most profitable online courses categories:
There are hundreds of online courses categories available that are going to have very different focus areas. However, there are some courses categories that are geared towards the general population and will give you the basics in a specific field. If you're looking to teach more about, say, art skills this is a list of examples of top trending courses in the creative field:
- Story Telling & Creative Writing
- Photo & Film
- Fine Art
- Graphic Design
- UI/UX design
- Web development
Topics Examples for Online Courses
Topic example: "Combining illustration with photography"
Topic example: "Discover inner symbols and use them to create your visual universe"
Topic example: "Drawing Guided Meditation Path"
Topic example: "Surrealistic illustration with narrative intention"
Topic example: "Watercolor and mixed media for magical illustrations"
Where to host an online course
The best option for setting up an online course is to take advantage of the existing business offerings from multiple vendors. Some of the leading software and tech companies offer integrated online learning platforms or websites. These platforms are free to use for a limited duration, and then provide a subscription fee for customized content and training.
How to market online courses successfully?
It’s no secret the promotion and marketing of online courses can be a nightmare for creators and marketers. But there are three ways that you can make your online marketing activities a success and make money as an artist or a creator.
1. Get out in front of your target audience as soon as possible.
This means creating a website with a few online courses already set up. Also, create a Facebook page, a Twitter account, and a blog. These will be a good place to communicate with your audience as well as to promote the special course offers that you’re offering.
Get your marketing out there to get them invested. This means sending out a few emails explaining why your course is special and why they should take it right away. If you get them signed up for free in advance, they won’t mind signing up for a paid course later.
2. Offer incentives to promote the online course offer.
Don’t forget to keep it a great deal for them to get them to take advantage of it. If you charge too much, they won’t do it. But if you price it too low, then it might not be worth it to them.
Do a quick price check online. For example, you can test your pricing strategy to see what works best for your audience.
3. Use social media to get more engagement and promotion for your free online course.
Be sure to interact with your audience on all social media platforms.
If you are being public about your free online course, then you have to be as active on social media as possible. Get in front of as many people as possible with a Facebook account, Twitter account, YouTube channel, Pinterest page, etc.
Finally, when you get new signups, make sure to follow up with them. Get them into an email or a waiting list as soon as possible. Offer them a choice to purchase an autographed copy of your book, too.
Making money with online courses
Most importantly, get your big ideas out there. The only way to really become the best version of yourself as a course creator is to use my real experience to help others. The best way to get better at painting, better at illustrating, better at generating creative ideas, is to help others get better.
If you give one thing away free online, you’re going to find more passionate, talented people who want to learn from you. But don't give everything for free!
You can start earning real money by selling online courses.
When your start all you need to do is to sell as much as you need to get to the point where you have enough to continue your work. Most likely you will end up with several hundred dollars extra in your account. It will be enough to cover a year of art supplies so you can live comfortably on your art income alone.