Creating an online video course is just the beginning. But how to sell it?
Boosting your online course sales can bring you an increase in your passive income and become a significant new source of your capital.
There is an excellent potential for making money from online courses. You can find courses that cost anywhere from a few bucks to a couple of houndreds, depending on the topic.
How much you can get from your online course depends on skills, content quality, course value, and last but not least the work you do to develop your market and sell your courses.
That can result in a couple of hundreds a year to six figures, and more...
Clear communication and informing your audience is a base for boosting online source sales.
Listed below are some things to consider before you publish your course:
How to create an online course to sell
I’ve already covered online course creation extensively in other posts, so I won’t go into great detail here other than to say that there are four major steps to consider.
- Choose the right topic
- Research the topic
- Plan your course description
- Write down goals and objectives
- Create the course content
Where to Sell Online Video Courses
There are many factors to consider when creating a course for selling online. From building a choosing the right place to host your online course to pricing your course.
Online Learning Platforms
What's the right platform to sell an online course? Different platforms offer different advantages.
Standalone platforms like CreativeMindClass are open for anyone to create and sell a course.
Often creators start on social media with their video courses and with time when their audience grows, they switch to their own dedicated platform. It allows them to give online courses in a professional way and most matters like payments, invoicing and VAT rates calculations for digital services are handled by the platform.
A standalone (aka independent) platform is also great for offering a master class where you can show in a video tutorial how to learn things from you while you do it.
Some people offer personal courses directly from their brand websites, others use marketplaces like Skillshare.
There is a growing field of online courses and online course platforms and if you are struggling with choosing a platform for yourself we recommend checking out the review of Best Online Course Platforms which outlines the pros and cons of the most popular online course platforms on the market.
Of course, you can always place the online course on your own website.
Types of Online (Video) Courses
If one image is better than a thousand words then a video is better than... well, infinitely better! So we recommend creating an online course in a video format and frankly, it is so common these days to create a video course that we often don't even go into written online courses.
Master class provides in-depth knowledge and understanding of a specific topic.
Mini course is a short online course that takes up to 2 hours. It's often used as a teaser and it's perfect if you never created an online course before. A mini course a the best way to start with online courses, check the waters, and create an audience.
It can help you identify an interest in the topic you want to teach before you invest your time and resources in a much broader course. Also, it gives you a sort of warranty that your full-length course will sell.
A mini course can help you become a point of contact on a small topic in your field. You can read more about mini courses in the section below.
One-on-one courses i.e. live courses via Zoom, Google Classroom, and such.
Coaching courses are focusing on specific tasks or goals like business, yoga, or personal coaching.
How to Sell an Online Course
No matter the platform, at the most fundamental level, all online courses that sell well have one thing in common: they provide to people who take them the thing that they signed up for, and they offer expertise or skills.
What makes a great online course, above all, is quality content and delivering the promise that was made on the "package".
Creating a video course doesn't mean you can youse your written materials that you already have nor that you have to become a camera animal in one day. An online video course comes in different forms and shapes.
Ways to record an online course video :
- Video with sound (real-time)
- Video with a voiceover (added afterward)
- Slides or a screen recording with a voiceover
Know Your Audience
Understanding your audience's interests will help you find the best idea for the course. When you solve problems people care about they want to buy your course.
Successful online courses recipe:
- offer solutions for problems
- teach something new
- help achieve goals
- share experience valuable for young professionals
Create Quality Content
The best online courses provide a smooth and engaging learning experience: a real inside and are clear and engaging enough to make the learner want to do them. That's why including additional elements such as videos, downloadables, and exercises in an online course can be crucial in better inspiring students.
The incorporation of a broad spectrum of high-quality visuals causes your audience to have a valid and enjoyable learning process.
Improve The Learning Process: Fine-tuned engagement
Balancing the overwhelm and boredom is not an easy thing to do. You don't want to stress out your audience with projects they can't complete.
But don't worry, it mostly comes down to structuring your lessons and assignments into the reasonable size and doable chunks. When in doubt, go for smaller tasks, they work best!
Build The Community: Sharing experiences
Having a chatroom where your audience can ask questions, share concerns, or talk about the difficulties they face became an inseparable feature of an online course.
A community increases the value of your online course.
Learning is a social process, your audience wants to connect and exchange experiences. A community is beneficial not only to you as a teacher but also to your students as they can help each other.
Build an online course and a community in ONE PLACE with CreativeMindClass. Join today!
Come Up With Intuitive Navigation
Simple navigation gives easy access to content. When you create an online course there should be no necessity for you nor your students to download additional apps (often paid) to complete the course. Your courses should be universally supported by the tools your audience already has.
Build-in player, hosting of assets, community, possibility to pause the video whenever it is needed, and getting back to the place where the student left off is also contributing to a great user experience.
Simple to understand tasks, clear what the student needs to do next to make your course digestible. Any related resources and assets should be easily accessible to your audience. That's why here at CreatvieMindClass we place recourses right under the watched lesson.
Make your Online Course Interactive
The more you want to involve your audience the more interactive the result is going to be.
- What kind of activities are you going to involve your audience in?
Plan exercises and homework in the planning stage.
5 Strategies to Sell Video Courses Online
The 5 strategies listed below are aimed at helping your business increase online course sales and nurture meaningful relationships with your audience.
Strategy 1: Increase your responsiveness
Strategy 2: Listen to feedback
Strategy 3: Reward your customers
Strategy 4: Provide extra value
Strategy 5: Communicate effectively
Inform your audience about your course, re-inform, and... inform again.
By educating your audience about your course you can attract new clients and strengthen your relationship with current students (aka increase customer loyalty).
The more you inform your audience about your course the more people know about its value and as a result, more people will buy your course and the courses you'll create in the future.
Create a mini course first
- Set the scope
If you know already decided on the topic of your online course, the next thing is to think about the course length.
- How much time do you want to spend on creating an online course?
Defining how much effort you want to spend on your course creation helps you in setting realistic expectations and increasing the probability of successful completion of this project.
If you are a busy creator you can start by creating a mini course. It also is a fantastic marketing solution for busy side-hustle creators who don't want to spend long hours preparing an online course.
If you know you have some time to spare go for a full-length course or a premium course.
The effort you put into your course creation correlates directly with the price you can ask for your course. If you put lots of heart into preparations, offer additional assets, and engage with homework that leads to increasing the value you provide to your audience.
Offer a great content
You should also pay attention to your content quality: and how it is organized so that it is easy for people to find the specific information that they are looking for.
- Pick the right topic
Maybe you already know what you want to teach. But if you don't here are some questions that could help you in choosing the right topic for your online course.
- Are you an expert in something in your community?
If you have a gift or ability that people come to you for, that's the topic to teach.
- Have you ever bought an online course? Why do you buy it?
Choose a topic that people want to learn about. Creating a course on something that is not in demand might be fun at first but it simply won't sell.
How to price an online course
When creating an online course, sooner or later, every creator needs to answer the question: how much should I charge for my online course? The value-based pricing is something that creators often use in setting the course price.
Pricing a course it's something that needs to happen, and deciding on your online course price brings some level of discomfort. But putting the price tag on your skills doesn't need to be intimidating. We took a look at the prices of online courses to help you choose the one that suits you best.
Here is how much can you make selling your online courses:
- $10-$50 for a first online course or a mini course.
- From $100 starts a baseline for a full-length online course.
- $200-$350 is a premium price for a high-value online course.
Course creators' online course price range generally goes from a low price tag of $10 to a premium price tag of $350.
If you sell your online course on an external, stand-alone platform, the general rule is that your prices should be set much higher than the prices you see on the platforms that are grouping thousands of creators.
How to market your online course
When you are done uploading content you need to decide on ways your audience can access your course and buy it. And that can be the most challenging part for course creators.
How much does it cost to build an online course?
Building online content doesn't need to be expensive.
The cost of production of an online course could range from 0, when you put a course on a platform where you can host your course for free without any charges, to thousands whether you produced resources that you've chosen to use. You can record your course with your phone camera at home, invest in professional gear, or hire a video maker to film your course while you focus purely on the content.
5 Mits that Stop People from Creating their First Online Course
If you're thinking of making an online course, a lot of negative thoughts go through your mind. That can keep you in your comfort zone and stop you from giving it a try. The mits listed below are the reasons why people don't start with online courses.
Mit 1: I don't have enough money
Mit 2: I'm not an expert
Mit 3: I don't have enough time
Mit 4: There are so many people teaching what I want to teach already...
Mit 5: Everything is available for free
Mit 6: What if it doesn't work
Mit 7: I don't have the necessary technical skills
Get in the right mind set to create online courses. If you'd wait for the right mind set before you start you course, you'll never begin. Procrastination is a menthal block that holds you back.
Be positive and stay clear of mental blocks. You don't need thousands of dollars to build an online course.
State the negative thoughts you're having. It's good to acknowledge your feelings so you can replace negative thinking with a positive one.
Own it! Think about yourself as an entrepreneur. Don't think about yourself like you are someone who is just starting an online course. But act like you are already an entrepreneur and like it is ingrained in your personality.
You don't need advanced skills and it's highly unlikely that you are not going to bankrupt so put it out of your way.
Don't give up - Failure is a natural part of the growth process
The most common misconception about starting any project is everyone gets a success immediately and if not they are a failure.
The thing is that making mistakes, learning, and improving is a part of the growth process of any business and it applies also to creating online courses. Correcting your own mistakes will take you to progress even faster.
The successful online course creators give themselves the right to retry and start again with an error.